Tag Archives: social

Trading SoLoMo for SLAM

When the term SoLoMo was coined in 2010, Analytics had not yet emerged as a compelling force in the IT universe. Today it is difficult to imagine a Social, Local and Mobility approach that doesn’t at least include a nod to Analytics. The concentration of these four components continues to provide a distinct range of possibilities, however. We are proposing the acronym SLAM for Social, Local, Analytics, and Mobile technologies. SLAM technologies are a part of the Boundary Free Enterprise explored by Saugatuck in numerous previous reports. The SLAM concentration provides new insights and potential.

SLAM brings the possibility of increasing efficiency of operations within any sector that includes a location component. Although these technologies first came to focus within the sales and marketing areas, they have since moved into additional areas such as public safety, optimization of logistics, and improving customer satisfaction. The manipulation of Social Mobile and Local is being energized by Analytics, which provides an overall understanding of context and ability to craft messages and autonomous behavior to the situation. This situational awareness and ability to respond locally with a fine tuning to personal requirements creates a possibility for much broader portfolio of services and opens markets which depend upon the customization of experience to the uniqueness of the individual. Continue reading Trading SoLoMo for SLAM

Boundary-free Enterprises and the Big Storm of 2015

With Clouds come storms, and big storms tend to blow things around.  Back in 2012, we began building our “Boundary-free Enterprise™” business concept to illustrate the concept of how much Cloud and its related technologies will “blow away” many, if not most, of our traditional business and technological boundaries.

A new Strategic Perspective for Saugatuck Technology’s subscription research clients looks at the four types of boundaries most likely to be buffeted by these storms, as follows:  Continue reading Boundary-free Enterprises and the Big Storm of 2015

Refactoring Social IT

Social IT interest is apparently not as strong as Analytics or Mobility interest for the enterprise, according to a recent Saugatuck survey. Analytics and Mobility have, of course, been garnering a significant amount of media attention recently while Social is last year’s news. However, upon closer inspection, there appears to be more at work here. For one thing, Social feeds Analytics, with Social Analytics showing up as a critical part of the latest essays into Big Data. Social Mobility, on the other hand, is a key part of Mobile growth. So, what is going on here?

Technologies evolve. The constituents of Social IT have actually been in place since man first opened his mouth. Social is about relations between people, communications, and modes of expression. How these are accomplished has changed continuously throughout history, while the underlying requirement has remained the same. So, when there appears to be a drop in interest in social, this is really only talking about terminology, and current definitions. While terminology seems to undergo predictable cycles of popularity, this does not necessarily have anything to do with the underlying technologies, or the need that they were developed to meet. Continue reading Refactoring Social IT

Research Alert: Cloud, Mobile, Social, Analytics – Greater Than the Sum of Its Parts

What is Happening? 

There is little doubt that the technologies and capabilities of Cloud, Mobility, Social IT and Advanced Analytics (CMSA) promise great value to user enterprises. Few enterprises of any type or size are not actively pursuing each.

And according to the latest research from Saugatuck, enterprise executives expect significant competitive value from each as well. In our Q1 global Cloud IT survey this year, we asked participants to “please indicate how important each of the following technologies are to your company’s competitiveness over the next 24 months.” Figure 1 aggregates the percentages of survey responses ranking each as “Very Important” or “Extremely Important” – rankings that have, over the years, been reliable indicators of imminent investment.

Figure 1: Ranking CMSA Competitive Value

Cloud Mobile Social and Analytics for Business Value

Source: Saugatuck Technology Inc., 1Q2013 global web survey; n = 218

CMSA is truly a simultaneously evolving set of services and capabilities, helping to change enterprise IT from a monolithic entity into sets of loosely-coupled, complementary services.

But as much value as each of these provides (or is expected to provide), even greater value is seen from combining them with each other, and with business management applications software and processes in key enterprise systems. Figure 2 summarizes our survey data regarding how business and IT leaders see combinations of Mobile, Social and Advanced Analytics with enterprise business systems as adding the greatest business value to the enterprise. The higher the percentage, the more survey participants see business value.

Figure 2: The Integrated Value of CMSA with Enterprise Business Systems

The Value of Mobile, Social, and Analytics on Business Apps

Source: Saugatuck Technology Inc., 1Q2013 global web survey; n = 218

Clearly, Cloud-based Mobile, Social, and Advanced Analytics are seen as relatively less beneficial to business when used individually (in most cases) than when used in combination with each other, and as part of enterprise business systems. In short, while Mobility, Social IT and Advanced Analytics each have intrinsic value, that value is typically multiplied with coordinated use.

Why is it Happening? 

With past IT architectures, single or serial evolutionary trends tended to define the evolution, and IT became more and more focused on (obsessed with?) tightly-integrated technologies and systems. This grew through the almost manic progression of 1990s-era distributed and client-server architectures, which brought increased scrutiny on IT costs, resulting in edicts to standardize and integrate, which in turn led to a renewed emphasis on tightly-coupled architectures and technologies.

What makes the combination of CMSA different is that buyers, users, and increasingly some IT leaders are starting to see the potential value and utility of systems, technologies, and business operations that are only loosely-coupled and not tightly integrated. Integration is readily available and reasonably affordable in the form of Cloud-delivered services that alleviate many requirements for tightly-coupled technologies and systems. Cloud Integration services also expand the choice for building out certain capabilities beyond the traditional vendors of complicated, pre-built solutions and heavy customization, toward building a functional alternative from a variety of better suited products from different vendors without the tight coupling at their core.

The high value of Analytics, both alone and when combined with other capabilities and systems, is easy to understand, as the ability to better analyze and then utilize business data has long been a goal of IT and business leaders. In short Analytics almost intrinsically adds value everywhere. Mobility enables greater reach and utility of most business systems; and Social IT enables improved collaboration, which in turn adds value by improving group and resource communication and coordination. And with Cloud, they can often be added, used, and removed as needed –an additional value from the inherent flexibility of loosely-coupled, Cloud-based services.

Finally, more CMSA offerings are being architected with multiple, often open, standards-based interfaces that enable them to work with a wider array of business systems and data. They are enabling Mobile, Social and Analytics capabilities that recently cost significant amounts of additional money when included with traditional software (and didn’t always work as well as needed or expected). Buyers have wanted some combinations of these capabilities for years; making them available cheaply via Cloud has accelerated and expanded their adoption and use.

Market Impact 

By YE 2017, the inclusion of Cloud-based Mobile, Social and Analytics capabilities will be considered de rigueur and required by the majority of IT buyers and users. SaaS and BPaaS provider understand this, and are scrambling to engineer, integrate or embed an increasing range of such capabilities with their offerings.

Most will utilize capabilities from such providers as Dell Boomi, IBM CastIron, Informatica, MuleSoft, Pentaho, etc. These and other Cloud-based integration-as-a-service platform providers (“iPaaS”) are already, rapidly, pursuing BPaaS, SaaS, and other PaaS providers to embed a wide range of integration capabilities into business process services and solutions. So we believe that the loosely-coupled advantages of CMSA will only continue to grow. There will be no shortage of established and upstart providers serving enterprises and Cloud-based business solution providers alike.

Large-scale business management solution providers (e.g., Microsoft, Oracle, SAP) will be pressured to add more data and workflow integration capabilities and APIs to their core Cloud platforms; their traditional preferences for in-house “standards” will decrease as more buyers and users come to accept, then expect, the loosely-coupled IT and business reality of the Boundary-free Enterprise™.

This loosely-coupled future also helps to bring clarity and certainty to the roles of traditional SIs and enterprise IT departments. The proliferation of services and providers will mean increased roles, and increased need for skills, as enterprise users force the growth of a variety of hybridized IT and business environments, utilizing a changing array of Cloud-based offerings that need to work with other Cloud-based and on-premises systems. There will be new, different, and more skills required, and roles will continue to adapt, but there will be no shortage of need for skilled and experienced IT professionals in a world replete with ever-changing, dynamically-utilized IT.

More detailed analysis of this and much more data from Saugatuck’s 2013 Cloud IT survey will be published for Saugatuck CRS clients beginning the last week of June, including a series of research analyses and data reports.

SAPPHIRE 2013: SAP is HANA, HANA is SAP, and the Enterprise Software Future is Not the Past

What is Happening? 

If it’s May, Saugatuck must be participating in SAP’s annual Sapphire user and partner event. And if we’re talking about SAP, we must be talking about what they said they would do, and what they have actually done.

Here’s what we said last May about SAP, Cloud, and the company’s business model:

In a few years, we could be looking back on Sapphire 2012 as a watershed moment, as the dominion of legacy business management software moves to the Cloud. If SAP is serious about Cloud, and we believe it truly is, then they can/should/will legitimize Cloud for business management software. I joked with several analysts, media members and SAP executives at the event that “OK, we can stop calling it ‘Cloud’ and start calling it ‘business IT’.” Continue reading SAPPHIRE 2013: SAP is HANA, HANA is SAP, and the Enterprise Software Future is Not the Past

Crowding as the People Cloud

New forms of behavior and organization continue to emerge from the evolving Boundary-free Enterprise™ as companies begin to realize the effects of mobility, communications and the ubiquitous internet. These forms of organization are of great importance to IT vendors and users alike, as they define new ways in which technology will be used. Like the technology that underpins them, they evolve continuously to meet new requirements, yet draw upon themes that have developed in the past. One area of importance is the growing use of Crowds and group dynamics across a wide range of behavior. While this has achieved recent attention as “Crowdsourcing” linked to innovation, Crowd behavior is occurring across a wide variety of important sectors, including collaborative work (where, arguably, it was begun in Open Source Software), Crowd funding, Crowd reporting, and across a range of innovation forms. Continue reading Crowding as the People Cloud

So, you sell “Social Business?” What does that mean?

In January of this year, Saugatuck informally interviewed 30 customer (developers + IT leaders) and business partner attendees (mostly ISVs) at IBM’s Connect 2013 event regarding their knowledge and perception of three increasingly widely-used, important, and ill-defined terms/concepts: “Social Business,” “Innovation,” and “Transformation.”

In analyzing the 30 interviews conducted in January, we noted eight business interaction/activity-oriented terms that we saw as a spectrum of recurring themes within our discussions regarding “Social Business.” We present the spectrum and define those activity types in Figure 1. Continue reading So, you sell “Social Business?” What does that mean?

IBM Connect – Impactful Ideas, But Messaging Still in Motion

What is Happening?

This year’s IBM Connect event – formerly Lotusphere – clearly affirms and confirms IBM’s company-wide and -deep commitment to the inextricably intertwined IT and business realities of Cloud, Mobile, Social, Analytics, and Integration.

The event’s over-arching theme of “Social Business” established two years ago has taken hold and permeates IBM’s product and service positioning and messaging. We see IBM’s key positioning tenets of “Social Business,” “Innovation,” and “Transformation” continually carrying the message to the attendees. Continue reading IBM Connect – Impactful Ideas, But Messaging Still in Motion

2012 Cloud Business Summit Video: Social-Mobile Featured Panel

On November 9, 2012, Saugatuck held its 2nd annual Cloud Business Summit at the Westin Times Square in New York City. As with our inaugural event, this year’s conference brought together large-enterprise CIOs, CTOs and senior business leaders to explore what is possible, what is real, and what is not in the Cloud today.

In this Featured panel, entitled “Mobility, Collaboration and Social Business – Key drivers of Business Innovation”, Saugatuck’s Mike West (VP and Distinguished Analyst) and Alex Bakker (Sr. Analyst) lead a discussion concerning the evolution of Collaboration, Social Nets and Mobility technologies, and how the enterprise needs to adapt to address them. Joining them on the panel are Gray Powell, Director Equity Research at Wells Fargo Securities, Alberto Yépez, Managing Director at Trident Capital, Kris Tuttle, Director of Research at Soundview Technology Group.

To learn more about the conference, go to www.cloudbusinesssummit.com, or email Chris MacGregor.

Best Practices Make Perfect: Managing Information in the BfE™

The Boundary-free Enterprise (BfE) enables delivery and use of information within business processes on demand, anyplace, anytime – but not without significant challenges to managing information for use in business decisions. Each of these seven important BfE trends (see Figure 1) presents a significant challenge with a requirement for managing information at its core.

Figure 1: Seven Trends and Challenges of Being Boundary-free
1171MKT Figure 1
Source: Saugatuck Technology Inc.

These 7 key trends set the stage for the urgency building around the need to manage information in a way that addresses the Boundary-free Enterprise.

While the Boundary-free Enterprise liberates data resources for more effective and leveraged uses, ensuring its potential value will require meeting several significant challenges of the realigned work organization, and meeting those challenges will be more successful with the use of these five proven best practices:

  1. Commit to (Cloud) Data Management
  2. Manage the Organizational Issues
  3. Partner with a Data Management Provider
  4. Manage Both Control and Access
  5. Approach Data Management as Value Creation

These five best practices lay a solid foundation for managing information in the Boundary-freeEnterprise .

Note: Ongoing Saugatuck subscription clients can access this premium research piece (1171STR) by clicking here, and inputting your ID and password.  Non-clients can purchase and download this premium research piece by clicking here.