Last week, Saugatuck attended the Salesforce World Tour in Washington, DC. According to Salesforce.com representatives, attendance was higher than expected, with 5,000 registered for this regional event. It seems like yesterday when the company was only a fledgling upstart focused on Cloud CRM; today the company beileves it is the 6th largest software company in the world.
The Tour is travelling to large cities worldwide, touting not only CRM solutions but what Salesforce.com calls its “customer success platform.” The event reflected that Salesforce.com sees itself as a peer of the large tech players. Dozens of partners shared the exhibit hall. Big-name clients discussed their successes live and via video.
Key messages emphasized by Salesforce.com at the event:
- Salesforce.com is offering more than management of sales on a cloud-based platform
- A supporting development platform allows faster building, tighter integration, and improved reliability of applications
- Mobile is the most important deployment platform
- The partner ecosystem is strong
- Government is transforming using technology to better engage citizens
- Social responsibility is core to the company’s mission
As we have written for several years now, Salesforce.com has extended from its roots into a broad range of solutions related to service management, marketing, analytics, and community management. The Salesforce1 Platform technologies were central to its messaging, with Mobile First a key theme – with a variety of live demonstrations showing how “easy” it is to run a multibillion dollar operation from your smartphone. Vivek Kundra (former CIO of the U.S. Government) is now Salesforce’s EVP, Salesforce Industries, Public Sector. In his keynote Kundra mentioned Q1 highlights including the Salesforce.com solutions handling 3.4 B transactions daily. Continue reading Salesforce Bringing the Cloud Down to Earth?