Tag Archives: Mobility

Progress Surfaces with Enterprise Mobility

Progress, the below-the-radar development platform provider (formerly known as Progress Software), just announced an extension to the Progress Pacific platform to enable mobile app development. The importance of tools for mobile app development probably cannot be exaggerated, given the importance of this capability both to enterprises and to Cloud providers.

For example, in Saugatuck’s 2013 global Cloud adoption survey, we learned that C-level
mobility
executives see mobile capability as at least as important as Analytics – and a greater competitive value than SaaS, Social or Cloud Infrastructure through 2015

However, mobile app development ranges in complexity and sophistication from a simple browser-like front end to a  fully-functional set of capabilities that may be called “enterprise class.” The latter, enterprise class mobile apps, is the target of the Progress Pacific platform just-announced capabilities.

Progress has three primary objectives for this mobile development Continue reading

Microsoft Build, Free Windows, and Strategy

What is Happening?

So far, focus at Microsoft’s Build developer event on the audio-driven Cortana PDA has garnered tremendous publicity. Saugatuck believes that Cortana right now provides a sexy sideshow distracting from what Saugatuck considers to be a public acknowledgement by Microsoft concerning its core strategic positioning.

cortana

Source: Microsoft

In Saugatuck’s opinion, the Microsoft news this week with the greatest impact on Microsoft and IT markets was announcement of free Windows licensing on smaller mobile devices.This announcement puts clear and massive Microsoft internal and ecosystem emphasis on Cloud; it positions Cloud as keystone in Microsoft’s strategic business. That’s an excellent move, and at in business terms, it is much more sexy than the Cortana PDA. The move helps to push developers and users away from traditional computing devices, and reduces (and over time removes) the company’s opportunity for massive, volume-driven revenue growth in smaller, more numerous devices.

We think that this is an interesting step, an important step, but one that indicates that Microsoft is really still pursuing its traditional business model – just under a “Cloud-first” halo. Continue reading

Google Wear OS: Acknowledging the Mobile, Sensor-driven Data Age

What is Happening?

Much of the IT world is abuzz this week due to Google’s announcement of its Android Wear operating system (OS) and SDK for wearable computing and communications devices. Motorola and LG announced smartwatches built to use Android Wear, and the mainstream media and tech media alike are focusing on the “smartwatch” aspect, comparing what could be coming to products already in the market and to Apple’s yet-to-be announced smartwatch offering.

Not all details regarding Android Wear have been released as of this writing. What we do know is that Google is aiming first at the fitness niche, promoting the availability of  “real-time speed, distance and time information on your wrist for your run, cycle, or walk.” Google Maps will be included, as will the Google Now card-based reminder/information application. And Google indicates that Wear will also enable multi-device functionality – e.g., users can voice a command to the watch to activate certain apps on other devices enabled by the OS, which could include thermostats in the home, entertainment systems in an automobile, and more.

This is why Saugatuck sees the Android Wear announcement as much more than a smartwatch OS and SDK proclamation. In fact, we see the smartwatch aspect as a bit of a red herring, distracting attention from where it should be.Android Wear is Google’s acknowledgement of the steadily-emerging reality of the internet-of-things, with individuals (not just consumers) always connected as both a source of data and as the actuator/controller and beneficiary.

Android Wear is therefore not (just) about smartwatches, it’s about enabling a personalized IT network environment that includes portable and sensor-driven devices. This has huge implications for enterprise IT, Big Data and advanced analytics, and how/what we consider Mobile IT.    Continue reading

Mobile Location: Much More Than Finding Your Business

Location is a critical predictor of customer behavior, yet is underused by most enterprises.  Yet modern mobile devices provide a new and growing extensive data set upon which new models are being built for customer services and marketing. Mobile app developers are tapping into that trove of data for both aggregate analyses and personalized services to device holders. This surge of mobile location data means more opportunities to improve service and add revenue streams, but also expands challenges in data privacy and security.

Location is possibly the most reliable indicator of consumer intent; where a person is at any given moment is an excellent indicator of intended behavior. If you are at a fast-food restaurant, you are likely to order food (or maybe just use the restroom). Many enterprises that could benefit from location data hesitate to collect their customer locations via mobile devices because they don’t know how to apply it or have privacy concerns. Yet a person’s location is a critical part of the equation – their propensity to act – respond to an offer, for example. Continue reading

The Importance of Time and Place in Digital Marketing

The advent of Cloud and its related technologies (mobile, social, advanced analytics and sensors) has introduced two important and fundamentally new dimensions to marketing strategies, and driving an altogether new type of customer engagement.

Time and place are now critically important elements for marketers to consider, as they pursue their digital marketing strategies. Adding these elements into the equation not only makes for a more complex marketing model, but it demands that marketing initiatives be real-time, and that customer engagement be context-aware, highly relevant and personalized to the time and place they are being presented. In fact, in the mobile-first world that we are entering, consumers are demanding this from the brands that want to market to them. Continue reading

A Year in Review: Looking Back at 2013

What is Happening?

As January 2014 rapidly approaches, Saugatuck analysts have taken a look back at some of the most significant trends of 2013 – with an eye toward those that will have important long-term impacts.  A companion Research Alert will be issued next week, when we identify key emerging trends that we believe will have broad and significant impact on enterprise IT in 2014.

Why is it Happening?

Earlier this December, Saugatuck held a series of Research Meetings that focused on the key trends and events that have and will help shape business computing going forward. This included reviewing myriad research that we published earlier this year, as well as key trends that are influencing the evolution of enterprise IT. We grouped these 2013 trends into the following three overarching themes:

  • Uncertainty and Unlimited Potential
  • Integration and Synergy
  • Organizations and Transformation. Continue reading

Cloud & The “Mobility Multiplier”

Saugatuck’s ongoing discussions with Cloud providers, and with user enterprise business leaders, have identified a factor that we project will have a substantial amplifying influence on the amount and types of workloads that are moved to Cloud-based offerings: The Mobility Multiplier.

Business leaders view Mobility as a means to achieve key performance objectives ranging from reduced sales costs to improved business operations and competitiveness. As a result, IT organizations are being tasked with implementation of Mobility across a wide spectrum of areas. Continue reading

The API Economy – An Interview with Kerrie Holley (IBM Fellow), Part II

Saugatuck’s Bill McNee and Mike West recently caught up with IBM Fellow Kerrie Holley, who is focused on Scalable Business Services and the API Economy within IBM Research.

This blog post provides an abridged version of Part II of our deep-dive interview with Kerrie, who explores the implications of the key trends on the IT organization, where IT spend is shifting, the emergence of Cloud-based businesses, and managing complexity in the API economy. The interview wraps up with some practical guidance for CIOs, as well as Continue reading

The API Economy – An Interview with Kerrie Holley (IBM Fellow), Part I

Saugatuck’s Bill McNee and Mike West recently caught up with IBM Fellow Kerrie Holley, who is focused on Scalable Business Services and the API Economy within IBM Research.

This blog post provides an abridged version of Part I of our deep-dive interview with Kerrie, who offers a range of insightful views regarding the convergence of Cloud, mobile, social and advanced analytics, the evolution toward what IBM terms the 4th era of IT (Cognitive Computing), the API economy, the role and rapid emergence of wearable computing devices, and the shift toward Continue reading

Mobile Payments Update – eBay and PayPal Buy Braintree for Under a Billion

What is Happening?          

Billing and payments processor Braintree announced yesterday that it would be acquired by PayPal, the well known subsidiary of eBay, for $800 million in cash in order to boost the PayPal competency in mobile payments. PayPal CEO, David Marcus – who joined the eBay team in the earlier $240 million acquisition of eBay mobile payments processor Zong (in 2011) – put it this way:

“I admire Braintree because they were one of the very first companies to understand the power of real mobile-first experiences. I’m not talking about traditional e-commerce ported to your mobile device. I’m talking about groundbreaking experiences offered by companies like Airbnb, OpenTable, Uber, and TaskRabbit. Light, powerful, massively disruptive, and thoroughly delightful, they are all powered by Braintree.”

Braintree provides a full portfolio of payment services, including merchant accounts, payment gateways, recurring billing, credit card storage, and support for mobile and international payments.  Braintree also boasts PCI Compliance solutions. Bill Ready, Braintree’s CEO, will join Marcus’s executive team.

Braintree processes $12 billion in payments annually, and more than $4 billion of that is via mobile devices. The Braintree service is used by a number of startups and tech companies, including Airbnb, Fab, LivingSocial, Uber, Twilio, GitHub and others. Continue reading