Tag Archives: Emerging Trends

Futebol and IT: Brazilian Repercussions from the World Cup, NSA, and the Olympics

Brazil has a strong IT sector, though the country has been mired in lackluster growth for the past several years after its earlier sprint. There is a lot of development beneath the surface, however, and among the strongest influencers, are an attempt to put on two top World Cup 2014 Brazilinternational events – the World Cup and the Olympics – within two years. This is a feat that no other nation has yet attempted. It is extraordinarily expensive and demanding, with demands from FIFA (World Cup governing body) and the Olympics Committee for a wide range of new infrastructure and conditions, all of which have created a need for new technology, as well as waves of protests over costs and security arrangements.

IT has been an important part of event preparation, with high tech security centers being established in major urban locations throughout the country, and media/communications facilities being expanded to accommodate viewers, visitors, and fans. The preparations have also highlighted Brazilian technology, as well as drawing even greater attention to the protests, construction failures, and inability to meet time commitments. Continue reading

SAP SAPPHIRE NOW 2014 – 3 Takeaways

What is Happening?

Earlier this week, Saugatuck attended the SAP Sapphire NOW conference in Orlando, Florida. We value coming to the conference each year as it, like several others that we attend, provides great signposts as to the current state of business computing. This year more than 20,000 attended the event live, with thousands more accessing the keynotes remotely. In this Research Alert, we emphasize three key takeaway threads from the event: “Simplicity”, “HANA Front and Center”, and “Ariba: Key to SAP’s Future.”

Why is it Happening?

With many of the key technological foundations having already been laid, SAP is at an important juncture to begin to significantly monetize on the vision it has built over the past few years. We see the company pursuing that in the following ways: Continue reading

Key Issues for Defining an API Strategy

What is Happening?

Saugatuck research among both enterprise IT buyers and IT providers indicates that application programming interfaces – APIs – are becoming increasingly relevant to the future of business IT, especially in today’s Cloud-enabled, loosely-coupled environments.

Enterprise IT buyers are looking to APIs as one of the next major trends in enterprise IT, though many are having difficulty with defining and formulating strategies around how best to use these new capabilities. IT providers recognize that both offering and enabling APIs increase the value of their solutions as APIs enable greater flexibility for how a product can be consumed, sold, or integrated. Providers have been active in the API management space over the last 18 months, with acquisitions like MuleSoft’s purchase of ProgrammableWeb, CA’s purchase of Layer7 Technologies, and Intel’s purchase of Mashery. The market for API management is becoming one of the next major areas of enterprise IT, and much less of a niche market. Continue reading

Looking at a Chaotic API Economy Reality

What is Happening?           

There is much buzz about what is being called The API Economy. As we have written before, the API economy is not a new concept. Libraries of services have been called to create and connect applications under the guise of Service-Oriented Architectures (SOAs), Enterprise Service Busses (ESBs), and mainframe programming libraries.

Yet today’s API economy is different and constantly/quickly growing more so, because of widespread API availability via Internet, the enablement of multi-vendor suites, and their ubiquity in the rise of Cloud, Mobile, Social, and Analytics (1275RA, The API Economy, Not Just Another Service Bus, 17Oct2013).

Application Programming Interfaces (APIs) have grown in importance during the last couple of years as a result of increasing uses of mobile applications and social media. The situation is disruptive to many businesses; the new ways people access and use data requires speed of connection and multiplicity of sources not anticipated in the designs of most existing systems. However, implementing APIs in a vacuum can lead to unmanageable connection scenarios. Continue reading

Age of the Smart Cloud: Analytics Monetization

Global systems integrators (GSIs) and other Cloud solution providers are positioning now to serve the Analytics-as-a-Service market. Many have made significant investments in attacking this nascent market for Cloud Analytics. Saugatuck Technology has been interested in developing an understanding of this emerging market and the role monetization will play. We approached four leading vendors of monetization solutions — Aria, MetraTech, SafeNet and Zuora – and requested an interview on the monetization strategies likely to emerge in the market for Analytics-as-a-Service solutions. The monetization vendors made these executives available for our interviews:

One question we asked these monetization experts to address was about “Collaborative and Collective Analytics.” Continue reading

Dimension Data And Application Modernization

What is Happening?           

Last week, Saugatuck held a very interesting briefing with Keao Caindec, CMO of Dimension Data Cloud Solutions, on Dimension Data’s overall business and Cloud strategy and realities.  In addition to focusing on some of their key short and mid-term initiatives and getting a solid update on the state of the business, our conversation extended into a terrific discussion around application modernization and likely workload migration scenarios for larger enterprises in the coming years, as the Boundary-free Enterprise™ fully takes form.

Caindec reiterated Dimension Data’s publically stated commitment to grow its top line from approximately $6 Billion (US) in 2013 to approximately $12 Billion (US) by YE2018. While acquisitions will play an important role going forward, we got the sense that the company believes it is well positioned to drive significant organic growth.

Meanwhile, the company’s Cloud Solutions division is clearly focused on continuing to expand its large-enterprise user business, but it is also going back to its base and focusing on its significant heritage hosting pure-play SaaS providers, and ISVs transitioning to the Cloud. Most of the core OpSource team is still on board, with some targeted sales and marketing initiatives that should help them gain significant traction in these segments in 2014-2015.  Continue reading

The Importance of Time and Place in Digital Marketing

The advent of Cloud and its related technologies (mobile, social, advanced analytics and sensors) has introduced two important and fundamentally new dimensions to marketing strategies, and driving an altogether new type of customer engagement.

Time and place are now critically important elements for marketers to consider, as they pursue their digital marketing strategies. Adding these elements into the equation not only makes for a more complex marketing model, but it demands that marketing initiatives be real-time, and that customer engagement be context-aware, highly relevant and personalized to the time and place they are being presented. In fact, in the mobile-first world that we are entering, consumers are demanding this from the brands that want to market to them. Continue reading

The Year Ahead: Looking Forward to 2014

What is Happening?

Just as we recently looked backward at the key trends from last year that we believe will have significant longer-term impact (see 1305RA, A Year in Review: Looking Back at 2013, 26Dec2013), we now turn forward to 2014 and identify three additional key emerging trends that we believe are important to track.

Why is it Happening?

As a result of Saugatuck’s ongoing surveys and discussions with IT vendors, enterprise business executives, and enterprise IT executives, we identify three key areas which will influence enterprise IT directions and shape the IT market in 2014. We have grouped these 2014 projections into the following overarching themes:

  • Platforms and Verticals
  • Performance and Architecture
  • Governance and Risk.

In this Research Alert, we briefly define and discuss each trend. Continue reading

Follow the Golden BRIC Road

The BRIC countries, Brazil, Russia, India, and China, have progressed in Cloud development in recent years, moving forward at an accelerated pace after discovering the specific advantages. Each of these countries has a large population, large land mass, substantial resources, and a high level of technical expertise. They also have wide economic and digital divides, and linguistic isolation, with the capability to disappear into isolationism if threatened. In the heart of the global recession, these countries were all developing at breakneck speed; this is no longer the case. The result is seen in their IT development. Momentum toward Cloud remains, but ability to invest in major projects is beginning to wane.  This is particularly true of Brazil.

Each of these countries has a separate path. Brazil has fallen back to a growth rate of between 1 and 3%, which will not attract additional investment. It is more open to overseas involvement than the other BRICs, and has a strong technology sector, particularly in financial services. Russia has petrodollars, and a strong Continue reading

The API Economy, Not Just Another Service Bus

What is Happening?           

The API economy is not conceptually new in most of its facets. The core idea that libraries of services could be called to create applications has been both proposed and adopted through SOA and ESBs for more than a decade, and prior to that in mainframe programming with the use of Programming Libraries. There, are however, some marked differences in the surrounding technology climate that have made the API economy different from previous iterations, and in many ways much more potent, which include availability over the Internet, the true enablement of multi-vendor suites, and their ubiquity in the rise of Cloud, Mobile, Social, and Analytics.

Why is it Happening?

The API Economy does not just refer to the services that are available, but also that they are easily accessibly across networked systems, usually over the Internet and through cloud applications. The implications here are that Continue reading