Tag Archives: cloud business summit

Means versus the Ends of Digital Business

What is Happening?

Cloud, Mobile, Social, and Analytics are increasingly mainstream among IT providers and users. Over the last 4 to 5 years, IT organizations have been changing dramatically from being focused on traditional data processing (e.g., sequential updates, availability, and maintenance) into organizations expected to solve business problems, embrace new technology rapidly, and ensure that the investment in IT capabilities yields a competitive advantage.

Businesses are not content to simply use today’s IT to build traditional systems faster and cheaper, nor are they content to let each technology exist in its own silo. CIOs now recognize that the true value of IT doesn’t lie solely in traditional approaches. Rather, IT is the fuel for a digital arms race as companies work to modernize existing offerings to include digital components, and to deliver new digital-first offerings to explore and enter new markets.

Many companies are pushing forward in the digital arms race and striving to achieve that “nirvana” we have described as Digital Business (1373MKT, What is Digital Business Anyway?, 30May2014). While few companies can realistically call themselves Digital Businesses, there are also few companies today that aren’t running pilot programs, betas, or delivering initial products with strong digital components. Continue reading

The Digital Business Journey – New Survey Insights

What is Happening?

According to analysis of Saugatuck’s latest global survey research, “Digital Business” is an emerging concept that resonates with enterprise business and IT leaders, and is considered highly important.

But at the same time, our analysis suggests that user enterprises are still very early in the lifecycle of Digital Business with much left to learn and experience regarding how it is accomplished, and how its success is measured – whether it be related to proactive customer engagement, enhancing the user experience, implementing innovative new business / operating models, deploying new customer targeting techniques or creating new digital products and services. This suggests that Digital Business will evolve considerably over the next three to five years, along with the evolution of hybridized Cloud IT and business environments.

Given this, we see a series of substantial “Achievement Gaps” – i.e., gaps between the relative importance attached by enterprise IT and business leaders to aspects of Digital Business, and the relative success that they report having achieved. Figure 1 illustrates this using data from our just-published 19-page summary report, Saugatuck’s 2014 Enterprise Intelligence Survey: Digital Business & Hybrid Cloud.

Figure 1: What We Want is Not What We Have Achieved in Digital Business – Yet

Digital Business Achievement Gap

Source: Saugatuck Technology Inc., 1Q2014 global survey; n = 208

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CIO Panel: The Cloud as Enabler of Business Innovation (CBS2013)

On September 25, 2013, Saugatuck held its 3rd annual Cloud Business Summit at the Westin Times Square in New York City.  As with prior Summits, our event brought together more than 100 large-enterprise CIOs, CTOs and senior business and finance leaders – to explore how they can and are realizing value from the Cloud. This year’s conference theme was “Rethinking Business Innovation.

In this lead CIO panel, Saugatuck’s SVP and Head of Research Bruce Guptill is joined by Yuvi Kochar, CTO at The Washington Post Company, Scott Skellenger, VP and CIO at Raintree Oncology Services and Joe Fuller, CIO at Dominion Enterprises, focusing on the role and impact that Cloud is having on driving business innovation throughout Continue reading

The Cloud and New Models of Customer Engagement – CMO Panel (CBS2013)

On September 25, 2013, Saugatuck held its 3rd annual Cloud Business Summit at the Westin Times Square in New York City.  As with prior Summits, our event brought together more than 100 large-enterprise CIOs, CTOs and senior business leaders – to explore how they can and are realizing value from the Cloud. Last year’s conference theme was “Rethinking Business Innovation.

In this featured panel, Saugatuck Technology founder and CEO Bill McNee is joined by Steve Ireland, Executive Director Digital Marketing at JP Morgan Chase, Reuben Hendell, Vice President Marketing Solutions and Strategy at eBay Enterprise, Dom Rossi, EVP Strategy at Siegelvision, and Evangelos Simoudis, Managing Director at Trident Capital to discuss how digital marketing strategies are being transformed by the Cloud and related technologies.

The vastly scalable – and affordable – social, mobile, and analytics aspects of Cloud are enabling businesses to develop a more direct relationship with customers, and engage in altogether new and innovative ways. This includes creating new Cloud-enabled products and services, as well as fundamentally rethinking marketing campaigns that extend, improve, and enhance a brands’ reach. But how effective, and Continue reading

The Importance of Time and Place in Digital Marketing

The advent of Cloud and its related technologies (mobile, social, advanced analytics and sensors) has introduced two important and fundamentally new dimensions to marketing strategies, and driving an altogether new type of customer engagement.

Time and place are now critically important elements for marketers to consider, as they pursue their digital marketing strategies. Adding these elements into the equation not only makes for a more complex marketing model, but it demands that marketing initiatives be real-time, and that customer engagement be context-aware, highly relevant and personalized to the time and place they are being presented. In fact, in the mobile-first world that we are entering, consumers are demanding this from the brands that want to market to them. Continue reading

2013 Cloud Business Summit: Business Innovation is Center-stage

What is Happening?

On September 25th 2013, Saugatuck hosted its third annual Cloud Business Summit in New York. As with previous Summits, more than 100 C-level IT, Finance and business leaders from large enterprises listened, participated, and shared insights, knowledge, experience and best practices in using Cloud (and its associated technologies) to help innovate and improve business.

Earlier today, Saugatuck released a new 38-page research report for Summit participants and sponsors that summarizes not only the sessions and presentations, but provides key insights developed in the interactive sessions, along with best practices in strategizing and managing Cloud IT and business. This Research Alert highlights some of the key insights and findings from the report. Saugatuck’s premium subscription research clients can download the full research report here.

A key takeaway from this year’s Summit for C-level leaders developing and managing Cloud business strategies is that new era of business innovation is underway, enabled and supported by Cloud, and also by its key sister technologies of Mobility, Social IT, Analytics, and sensor-driven data flows. Recent research Saugatuck has conducted indicates that more than two-thirds of large-enterprise CIOs and senior business executives believe that Cloud is a key driver of business innovation – especially around Customer- and Process-oriented Innovations (although Cloud and related technologies is also having a very high impact on Product/ Service and Business Model-driven innovations as well). Continue reading

Do You Engage Your Customers? We Do. – Feature Presentation by Jeff Lautenbach at SAP Cloud (CBS2013 Video)

On September 25, 2013, Saugatuck held its 3rd annual Cloud Business Summit at the Westin Times Square in New York City.  As with prior Summits, our event brought together more than 100 large-enterprise CIOs, CTOs and senior business and finance leaders – to explore how they can and are realizing value from the Cloud. This year’s conference theme was “Rethinking Business Innovation.

In this featured presentation, Jeff Lautenbach, President Customer, Financials & Suite at SAP Cloud encourages all business and IT to engage your customers Continue reading

Cloud in the Age of Insight – Mike Rhodin, SVP IBM Software Solutions (CBS2013 Video)

On September 25, 2013, Saugatuck held its 3rd annual Cloud Business Summit at the Westin Times Square in New York City.  As with prior Summits, our event brought together more than 100 large-enterprise CIOs, CTOs and senior business and finance leaders – to explore how they can and are realizing value from the Cloud. This year’s conference theme was “Rethinking Business Innovation.

In this featured presentation, Mike Rhodin, SVP IBM Software Solutions explores the longer-term impacts of cloud, and how it is not only an alternative computing model but a gateway to help companies achieve competitive advantage.  Efficiency, speed and flexibility have Continue reading

Rethinking IT – A Fireside Chat with Microsoft’s Tim O’Brien (CBS2013 Video)

On September 25, 2013, Saugatuck held its 3rd annual Cloud Business Summit at the Westin Times Square in New York City.  As with prior Summits, our event brought together more than 100 large-enterprise CIOs, CTOs and senior business and finance leaders – to explore how they can and are realizing value from the Cloud. This year’s conference theme was “Rethinking Business Innovation.

In this featured Fireside Chat hosted by Saugatuck’s Mike West — Tim O’Brien, General Manager Platform Evangelism at Microsoft explores both the changing role of central IT in the face of the key forces  Continue reading

Saugatuck Announces 2013 Beacon Innovation Award Winners

Saugatuck Technology is pleased to announce the 2013 winners of Saugatuck’s annual Beacon Awards for business and IT innovation. The winners are being presented with their awards during Saugatuck’s annual Cloud Business Summit, held on September 25th at the Westin Times Square in New York City.

2013BeaconAwardWinners-Saugatuck Technology

Bruce Guptill of Saugatuck Technology (far left) and Julie Langenkamp-Muenkel, Editor-in-Chief of Information Management (far right) present the winners of Saugatuck’s 2013 Beacon Awards for Business Innovation: Pat Renzi of Milliman (2nd from left); Chris McCarthy of State Street Corp. (center); Mark Smith of Capital District Physicians Health Plan (CDPHP – 2nd from right); Not pictured: Martin Nemetz of Hilti Corp.

This year, Saugatuck recognizes four pioneering enterprises whose innovative applications of Cloud and related IT improved their business – and their abilities to create and take advantage of new opportunities. Those firms are as follows:

  • State Street Corporation. State Street Corp. has not only built and deployed, but patented, a private Cloud platform for internal business and IT improvement. Developed withCloud Technology Partners, this private Cloud platform has radically reduced time by eliminating manual processing. It has simplified support, improved utilization and reduced hardware, software, maintenance and operational costs. New application development can be based on re-use of software, process and data, reducing build/test time and cost by as much as 50 percent. Standardized services improve quality, efficiency and control. And the combination of re-use and automation in development improves deployment time from 6 weeks to 6 – 7 minutes. Continue reading