What is Happening?
Two terms crystallize what the most competitive firms are doing, or will be doing, in many markets today: “Innovation” and “Digital Business.” Both are represented and recognized by Saugatuck’s annual Beacon Awards for business IT innovation.
In Saugatuck’s view, “Innovation” must equate with “improvement,” i.e., new ways of doing things better, more efficiently, more productively, and often also enabling further improvement. Business and IT innovation today come at increasingly-rapid paces, creating and expanding digital business capabilities and opportunities catalyzed by Cloud and its attendant technologies and capabilities.
In Saugatuck’s lexicon, “Digital Business” is much broader than typically understood. Digital Business can include new, more, and better means of collaborating and communicating internally and externally, carrying the concept of electronic commerce far beyond long-standing capabilities like EDI, messaging, web catalogs, and payments. Digital Business in this context means more and better ways of interacting and transacting at multiple levels, in more environments, with more reliability, security, and effectiveness. Importantly it also include the creation and delivery of new types of digital offerings, from content to software to business processes to services.
While digitally-native businesses conceptualized and launched leveraging today’s modern technology stack and new customer engagement models start with a clean slate, traditional businesses are likewise fast getting into the act, reshaping their business and product strategies, and delivery models, amid the massive disruption and reinvention that is occurring across so many industries today.
The “right” blend(s) of innovation, creativity, and improvement vary by company, and even within companies. The most compelling, most innovative, and most creative firms are recognized with our annual Beacon Awards, which will be presented again this year at Saugatuck’s Cloud Business Summit on November 4th, at the Yale Club of New York City.
For a brief overview of the event, check out a recently published Lens360 blog post authored by Saugatuck CEO Bill McNee (Set Your Digital Business Agenda at the 2015 Cloud Business Summit NYC).
The Beacon Awards are an important means of recognizing business IT innovation that enables improvement, that creates new ways of doing business, or even that creates entirely new businesses. They provide a means to spotlight and reward enterprises that have adopted and adapted real digital business innovations, developed real improvement and advantage, and helped to shape the future of their company, their markets, and their customer / partner ecosystems. Continue reading 2015 Beacon Awards Track Digital Business Transformation and Innovation