Tag Archives: cloud business summit

Trip Report: Key Highlights from 2014 Cloud Business Summit

What is Happening?          

Earlier this week, Saugatuck hosted its fourth annual Cloud Business Summit, an intimate gathering of 100+ large-enterprise CIOs/CTOs, CMOs, and CFOs at the Yale Club of New York City. As with previous Summits, the event explored how these leaders are realizing the most from the Cloud today. However, the key focus this year was the significant impact that Cloud is having in shaping core business strategy, as we evolve into the era of Digital Business.

Throughout the day, it was very clear that the “Cloud Experiment” is over for all but the most laggard IT shops. Up and down the Cloud technology stack and across the new master architecture (that includes mobile, social, and advanced analytics) we are moving toward mainstream adoption. Even the Finance organization is coming around, as our soon to be released CFO / CIO research will demonstrate. Given this, a key issue for business and IT leaders is how best to exploit the new frontier to build profitable and sustainable Digital Enterprises, which has now become a top-tier CXO agenda item.

Why is it Happening?

Saugatuck founder and CEO Bill McNee kicked off this year’s Summit by unveiling the results of its just completed CXO survey on Digital Business engagement, success, and key challenges. The research, conducted with 102 SVP+ IT, Finance, and Marketing leaders in McNee’s LinkedIn network – illustrates just how rapidly the shift to Digital Business is occurring.

While Saugatuck will soon be publishing more in-depth results of the research, find below some key highlights. It should be noted that the research is biased toward very large North American enterprises, as 50% of the respondents work for companies with greater than 10K employees. The insights are also reflective of very senior business and IT leaders, with nearly 60% maintaining a C-level title, with another 20% SVP+.

  • A quarter (26%) of the enterprise leaders stated that their firms were already “Fully Engaged” or “Established” in Digital business, with 74% either having “No Digital Footprint” (4%), in an “Experimental / Learning” mode (32%), or “Committed / In Process” (38%) today, although not yet generating meaningful revenue.
  • However, by 2018, more than half of these execs believe their firms will be fully “Established” Digital Businesses (57%), with another 33% fully “Engaged” – with Digital Business central to business organization, management and brand, including engagement with customers, partners, and suppliers.

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Saugatuck Technology Announces 2014 Beacon Business IT Award Winners

On Wednesday, November 12th, Saugatuck Technology announced the 2014 winners of Saugatuck’s annual Beacon Awards for business and IT innovation. The winners were presented with their awards during Saugatuck’s annual Cloud Business Summit, held that day at The Yale Club of New York City.

This year, Saugatuck recognizes three pioneering enterprises whose innovative applications of Cloud and related IT not only improved their business, but also created new abilities to build, and compete in, Digital Business arenas. Those firms are as follows:

  • Johnson & Johnson, for its “sandbox”-driven, “skunkworks”-style comprehensive development and business improvement operations that enabled new opportunities, new business, reduced costs, and an improved ability to innovate in everything from product development to sales to customer support.
  • MFG.com, which has utilized Cloud and related technologies to improve and expand global service availability and improve regulatory compliance, including ITAR and SOC 2 compliance, while reducing operating costs by as much as 30 percent, and cutting down internal resources dedicated to compliance and security by half.
  • Roland Berger Strategy Consultants, for its innovative use of hybridized, two-tier business management software to enable measurable, global standardization and improvement of business management, from interfaces, apps, and data, to reporting, localized compliance, resource management, and customer support, from headquarters down through the smallest, resource-constrained remote offices.

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Means versus the Ends of Digital Business

What is Happening?

Cloud, Mobile, Social, and Analytics are increasingly mainstream among IT providers and users. Over the last 4 to 5 years, IT organizations have been changing dramatically from being focused on traditional data processing (e.g., sequential updates, availability, and maintenance) into organizations expected to solve business problems, embrace new technology rapidly, and ensure that the investment in IT capabilities yields a competitive advantage.

Businesses are not content to simply use today’s IT to build traditional systems faster and cheaper, nor are they content to let each technology exist in its own silo. CIOs now recognize that the true value of IT doesn’t lie solely in traditional approaches. Rather, IT is the fuel for a digital arms race as companies work to modernize existing offerings to include digital components, and to deliver new digital-first offerings to explore and enter new markets.

Many companies are pushing forward in the digital arms race and striving to achieve that “nirvana” we have described as Digital Business (1373MKT, What is Digital Business Anyway?, 30May2014). While few companies can realistically call themselves Digital Businesses, there are also few companies today that aren’t running pilot programs, betas, or delivering initial products with strong digital components. Continue reading

The Digital Business Journey – New Survey Insights

What is Happening?

According to analysis of Saugatuck’s latest global survey research, “Digital Business” is an emerging concept that resonates with enterprise business and IT leaders, and is considered highly important.

But at the same time, our analysis suggests that user enterprises are still very early in the lifecycle of Digital Business with much left to learn and experience regarding how it is accomplished, and how its success is measured – whether it be related to proactive customer engagement, enhancing the user experience, implementing innovative new business / operating models, deploying new customer targeting techniques or creating new digital products and services. This suggests that Digital Business will evolve considerably over the next three to five years, along with the evolution of hybridized Cloud IT and business environments.

Given this, we see a series of substantial “Achievement Gaps” – i.e., gaps between the relative importance attached by enterprise IT and business leaders to aspects of Digital Business, and the relative success that they report having achieved. Figure 1 illustrates this using data from our just-published 19-page summary report, Saugatuck’s 2014 Enterprise Intelligence Survey: Digital Business & Hybrid Cloud.

Figure 1: What We Want is Not What We Have Achieved in Digital Business – Yet

Digital Business Achievement Gap

Source: Saugatuck Technology Inc., 1Q2014 global survey; n = 208

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CIO Panel: The Cloud as Enabler of Business Innovation (CBS2013)

On September 25, 2013, Saugatuck held its 3rd annual Cloud Business Summit at the Westin Times Square in New York City.  As with prior Summits, our event brought together more than 100 large-enterprise CIOs, CTOs and senior business and finance leaders – to explore how they can and are realizing value from the Cloud. This year’s conference theme was “Rethinking Business Innovation.

In this lead CIO panel, Saugatuck’s SVP and Head of Research Bruce Guptill is joined by Yuvi Kochar, CTO at The Washington Post Company, Scott Skellenger, VP and CIO at Raintree Oncology Services and Joe Fuller, CIO at Dominion Enterprises, focusing on the role and impact that Cloud is having on driving business innovation throughout Continue reading

The Cloud and New Models of Customer Engagement – CMO Panel (CBS2013)

On September 25, 2013, Saugatuck held its 3rd annual Cloud Business Summit at the Westin Times Square in New York City.  As with prior Summits, our event brought together more than 100 large-enterprise CIOs, CTOs and senior business leaders – to explore how they can and are realizing value from the Cloud. Last year’s conference theme was “Rethinking Business Innovation.

In this featured panel, Saugatuck Technology founder and CEO Bill McNee is joined by Steve Ireland, Executive Director Digital Marketing at JP Morgan Chase, Reuben Hendell, Vice President Marketing Solutions and Strategy at eBay Enterprise, Dom Rossi, EVP Strategy at Siegelvision, and Evangelos Simoudis, Managing Director at Trident Capital to discuss how digital marketing strategies are being transformed by the Cloud and related technologies.

The vastly scalable – and affordable – social, mobile, and analytics aspects of Cloud are enabling businesses to develop a more direct relationship with customers, and engage in altogether new and innovative ways. This includes creating new Cloud-enabled products and services, as well as fundamentally rethinking marketing campaigns that extend, improve, and enhance a brands’ reach. But how effective, and Continue reading

The Importance of Time and Place in Digital Marketing

The advent of Cloud and its related technologies (mobile, social, advanced analytics and sensors) has introduced two important and fundamentally new dimensions to marketing strategies, and driving an altogether new type of customer engagement.

Time and place are now critically important elements for marketers to consider, as they pursue their digital marketing strategies. Adding these elements into the equation not only makes for a more complex marketing model, but it demands that marketing initiatives be real-time, and that customer engagement be context-aware, highly relevant and personalized to the time and place they are being presented. In fact, in the mobile-first world that we are entering, consumers are demanding this from the brands that want to market to them. Continue reading

2013 Cloud Business Summit: Business Innovation is Center-stage

What is Happening?

On September 25th 2013, Saugatuck hosted its third annual Cloud Business Summit in New York. As with previous Summits, more than 100 C-level IT, Finance and business leaders from large enterprises listened, participated, and shared insights, knowledge, experience and best practices in using Cloud (and its associated technologies) to help innovate and improve business.

Earlier today, Saugatuck released a new 38-page research report for Summit participants and sponsors that summarizes not only the sessions and presentations, but provides key insights developed in the interactive sessions, along with best practices in strategizing and managing Cloud IT and business. This Research Alert highlights some of the key insights and findings from the report. Saugatuck’s premium subscription research clients can download the full research report here.

A key takeaway from this year’s Summit for C-level leaders developing and managing Cloud business strategies is that new era of business innovation is underway, enabled and supported by Cloud, and also by its key sister technologies of Mobility, Social IT, Analytics, and sensor-driven data flows. Recent research Saugatuck has conducted indicates that more than two-thirds of large-enterprise CIOs and senior business executives believe that Cloud is a key driver of business innovation – especially around Customer- and Process-oriented Innovations (although Cloud and related technologies is also having a very high impact on Product/ Service and Business Model-driven innovations as well). Continue reading

Do You Engage Your Customers? We Do. – Feature Presentation by Jeff Lautenbach at SAP Cloud (CBS2013 Video)

On September 25, 2013, Saugatuck held its 3rd annual Cloud Business Summit at the Westin Times Square in New York City.  As with prior Summits, our event brought together more than 100 large-enterprise CIOs, CTOs and senior business and finance leaders – to explore how they can and are realizing value from the Cloud. This year’s conference theme was “Rethinking Business Innovation.

In this featured presentation, Jeff Lautenbach, President Customer, Financials & Suite at SAP Cloud encourages all business and IT to engage your customers Continue reading

Cloud in the Age of Insight – Mike Rhodin, SVP IBM Software Solutions (CBS2013 Video)

On September 25, 2013, Saugatuck held its 3rd annual Cloud Business Summit at the Westin Times Square in New York City.  As with prior Summits, our event brought together more than 100 large-enterprise CIOs, CTOs and senior business and finance leaders – to explore how they can and are realizing value from the Cloud. This year’s conference theme was “Rethinking Business Innovation.

In this featured presentation, Mike Rhodin, SVP IBM Software Solutions explores the longer-term impacts of cloud, and how it is not only an alternative computing model but a gateway to help companies achieve competitive advantage.  Efficiency, speed and flexibility have Continue reading