One of the most entertaining and enlightening discussion sessions (among many) at this year’s Cloud Business Summit concerned the increasing role, involvement, and influence on enterprise marketing organizations and operations on enterprise Cloud business strategy, Cloud services acquisition, and overall IT spending and management.
Bottom line: Marketing, along with Finance and the IT organization, is one of the most powerful influences on the direction, cost, and use of IT – especially Cloud-based IT, given the reach and power of Cloud-based interaction, data gathering, processing, and analytics.
I bring this up because Oracle, one of the most careful and steady of traditional IT Master Brands, has just agreed to acquire Cloud-based marketing software and services provider Responsys Inc. for about $1.5 billion. The acquisition will not only Continue reading
What is Happening?
The most talked-about topic in business IT today is “Cloud.” However, the most-talked about topic in business IT today should be “Innovation.” Every conversation regarding Cloud, and regarding its associated sister technologies of Mobility, Social IT, Advanced Analytics, Big Data and Integration, should center on what’s being done with them and by them to change and improve how business is done.
At Saugatuck, we are well known for our research, analysis, insight and guidance regarding Cloud, but it forms only one (very visible) part of our work. As our ongoing readers will know well, our ongoing focus for many years has been on the changing business of IT, from the user/buyer business side to the provider/vendor business side, and everything in between. For us, Cloud is an important area of knowledge and expertise when it comes to enterprise IT and business, but the real focus should be on the accelerating pace of business improvement and innovation on both sides of business IT.
What is Happening?
The latest Saugatuck research report indicates that, while rates of Cloud adoption may be slowing in some markets, the volume continues to increase in all markets. But what we’re seeing now, and have seen in recent years, pales when compared to the growth that is about to hit IT markets over the coming 24 months.
What drove the early phases of Cloud interest and adoption was a combination of affordability, ease of implementation, ease of use, and rapid time to business benefits. We could acquire a usage license, get the app or instance up and running, and start using it to enable, execute, or manage business very quickly compared to traditional alternatives.
Over the past few years, these adoption drivers have Continue reading
What is Happening?
If it’s May, Saugatuck must be participating in SAP’s annual Sapphire user and partner event. And if we’re talking about SAP, we must be talking about what they said they would do, and what they have actually done.
Here’s what we said last May about SAP, Cloud, and the company’s business model:
In a few years, we could be looking back on Sapphire 2012 as a watershed moment, as the dominion of legacy business management software moves to the Cloud. If SAP is serious about Cloud, and we believe it truly is, then they can/should/will legitimize Cloud for business management software. I joked with several analysts, media members and SAP executives at the event that “OK, we can stop calling it ‘Cloud’ and start calling it ‘business IT’.” Continue reading
During the week of 29 April through 3 May IBM hosted its annual Impact 2013 (subtitled “Business. In Motion”) conference in Las Vegas, Nevada. Befitting the location, Impact is a huge business conference (with 8,500 attendees this year) and has a definite Las Vegas flavor (the keynote opened with a car driven on stage and dubbed a “rolling data center”).
IBM’s market positioning and messaging continues to be a bellwether for large-enterprise IT trends overall. This year’s Impact emphasis on the combination of Cloud, Mobility, Social, and Analytics – plus the importance of native integrative capabilities – underscores the emergence and reality of the loosely-coupled, “elemental” IT and business architectures that are increasingly prevalent, that enable a variety of Boundary-free Enterprise™ configurations, and which are reshaping providers’ go-to-market positioning.
Note: Ongoing Saugatuck subscription clients can access this premium research piece (1216MKT) by clicking here, and inputting your ID and password. Non-clients can purchase and download this premium research piece by clicking here.
What is Happening?
What makes Cloud IT and Business work to competitive advantage is innovation – innovation in how and where these technologies and services are used to enable new and better ways of doing business, and to enable entirely new businesses.
Innovation, however, can be very difficult to define, and even more difficult to take advantage of, especially in an IT and Business environment that is constantly changing at an accelerating pace. The ability to identify, isolate, and then address specific technological and business improvement opportunities and needs becomes more challenging when the sheer pace and volume of change makes it difficult to see and understand what is happening and what is possible (1044MKT, Defining “Cloud Speed” and its Impact on IT and Business, 23Mar2012; and 892RA, Switched-on: Cloud IT is Now About Business Velocity, 25May2011). Indeed, to paraphrase more than one participant at Saugatuck’s 2012 Cloud Business Summit, “What we think we know about Cloud is probably what was true 6 or 12 months ago. That’s already old.” Continue reading
In January of this year, Saugatuck informally interviewed 30 customer (developers + IT leaders) and business partner attendees (mostly ISVs) at IBM’s Connect 2013 event regarding their knowledge and perception of three increasingly widely-used, important, and ill-defined terms/concepts: “Social Business,” “Innovation,” and “Transformation.”
In analyzing the 30 interviews conducted in January, we noted eight business interaction/activity-oriented terms that we saw as a spectrum of recurring themes within our discussions regarding “Social Business.” We present the spectrum and define those activity types in Figure 1. Continue reading
What is Happening?
In last week’s Research Alert, we noted the following: The pace of Cloud-driven business innovation is outstripping even the accelerating pace of IT innovation – and therefore is outpacing the abilities of established IT and business management organizations and structures (1138RA, Cloud Business Summit 2012 – The BfE Comes to NYC, 01Nov2012).
Our core warning to enterprises (and to the IT providers serving them): Increasing complexities and costs of doing business and managing IT, in a time when Cloud promises to help organizations and leaders deliver exactly the opposite. Continue reading
What is Happening?
As 2012 marches to a close, a new focus on the enterprise Finance function is clearly taking place – with a range of viable and powerful Cloud-based solutions coming to market in support of upper-mid and large enterprises. Continue reading
Today’s businesses are doing their work through a new Cloud-based array of time- and location-independent computing capabilities – Collaboration, Mobile, Social and Analytics — plus Integration services which together make the Boundary-free Enterprise™ possible. We trace the evolution of PaaS from its origins through the present and anticipate how it is likely to continue to evolve in support of its multiple roles as an enabler of Cloud solutions, integrator of hybrid solutions, and extender of SaaS and open source applications.
Both enterprises and Cloud ISVs will be challenged to enhance their Cloud and hybrid business solutions through leveraging Mobile, Social/Collaborative and Analytics platforms that may also bridge on-premises data to the Cloud. Developing for this Cloud and hybrid architecture will be the primary activity of enterprise developers over the next three-to-five years, and maintaining these Cloud solutions, integrations and workflows will be the mainstay of IT for a decade or more to come. For ISV and pure play Cloud providers, this emerging new master architecture presents many new opportunities and some new challenges, if they are to compete successfully.
Over time we expect PaaS to evolve to more fully support Collaboration, Mobile, Social and Analytics:
- Understanding and embracing the loosely-coupled solution model
- Enabling re-architected synergies across Cloud platforms and solutions
- Facilitating solutions designed for maintainability as the Cloud evolves
For providers of Cloud solutions targeting the Boundary-free Enterprise™, whether enterprise IT or Cloud ISV, partnering with a Cloud development platform provider will be a strategic decision.
Saugatuck Planning Position: By YE2017, Enterprises, ISVs (and pure-play Cloud providers) will require improved flexibility in developing and enhancing core business operational functionality in loosely-coupled solutions across the Boundary Free Enterprise™platforms.
Note: Ongoing Saugatuck subscription clients can access this premium research piece (1130MKT) by clicking here, and inputting your ID and password. Non-clients can purchase and download this premium research piece by clicking here.