Earlier this week, Saugatuck had the opportunity to talk to analytics provider Alteryx. Alteryx provides a tool that combines both ETL and Advanced Analytics into a single tool, which helps their primary customers – LOB analysts – get their analysis done faster.
Over the last 2 years, Alteryx has gained significant traction with a “land and expand” go-to-market strategy that targets LOB users initially and then expands internally, often with the support of IT. This strategy has helped them grow from 150 customers two years ago to just over 1,000 today (including EMC, Home Depot, Verizon, and Cardinal Health – see Saugatuck Lens360 blog post Alteryx Inspire – The Importance of Analytic Context, published 01July 2014). They have also been succeeding in deploying their Alteryx Server solution – which enables end users to schedule the analytics jobs, publish results and provide reports, on the public or private cloud, rather than just on a local machine.
Alteryx came at the advanced analytics market just at the time that companies were first considering Big Data solutions like Hadoop and MapReduce, but took a different tack. Initially their product aimed to Continue reading Catching Up With Alteryx