Category Archives: Lens360

Saugatuck Premium Research Update – Volume 1

Many of our regular Lens360 and weekly Research Alert readers are aware of Saugatuck’s CRS subscription research service; excerpts from our premium research appear regularly in our Lens360 blog, and slices or summations of premium Saugatuck research reports also appear in both media. All of these have garnered terrific interest, including comments and questions that help to guide our ongoing research, and we thank you for that.

Research clients, CRS subscribers, blog readers, and other interested parties have suggested that regular updates and reviews of recently-published work would be helpful in determining how and where Saugatuck can best assist them, as well as providing a window into the breadth and depth of our research library and activity.

Beginning here, we will provide a regular summation of some of the top Saugatuck research pieces published in the past three months or so, and offer a peek ahead at what’s in store for the next few months as well.

  • Active Saugatuck premium CRS clients can access any of the listed research articles by signing in to the website, or by clicking on any of the links below and signing in.
  • While only a small portion of our premium research is for sale a la carte, non-CRS clients can purchase select individual selections by clicking on the links and following instructions for purchase. For a full listing of select premium research available for sale a la carte, click here.
  • Anyone with any questions about our CRS offering or specific research topics, programs, or pieces can call us at +1.203.454.3900, or by emailing Chris MacGregor at


5 Questions Every CISO Should Ask About Digital Business

Lead Author: Jim Hurley, Published: 30July2014, Doc Number: 1412STR

CRS Clients: Click here to access. Non-CRS Clients: Click here to purchase.

The transformative power of Digital Business may be as simple as using web applications to automate online purchases, or as disruptive as information Continue reading

Amazon Enters Mobile Payments with a Sharp Knife

By now everybody knows that Amazon has launched Local Register, a direct competitor to Square and PayPal Here at much lower rates. Instead of flooding the market with free readers that nobody uses, Amazon asks business users to pay $10 up front, which eventually will be refunded through use, as Amazon will offset the first $10 of processing fees. How much lower are the processing fees? Dramatically (See Figure 1 – How Does Amazon Compare?). 1420LENS-graphic

The rate for Local Register is a full percentage point below Square, although it is necessary to sign up by October 31, 2014 to lock in the special rate through December 31, 2015. The rate will go up to 2.5% beginning January 1, 2016. Rates apply to all major credit and debit cards. And there are no additional fees for chargebacks or refunds.

Amazon claims that Local Register is compatible with Apple devices running iOS 7.0 and above and has been fully tested on the Galaxy S3, S4, S5, and Fire tablets. It may work on other Android devices, but it has not been fully tested. Apparently, Local Register does not work with the Amazon Fire smartphone.

Mobile commerce is a fast growing segment in the Cloud. The synergy of mobility and Cloud is a natural source of innovation and the mobile commerce segment has Continue reading

Call for Nominations: Saugatuck’s Beacon Awards for Business Innovation

The rapid global expansion and integration of Cloud for business advantage has helped to catalyze a global shift toward Digital Business – a core theme for this year’s Cloud Business Summit, and the focus of the 2014 Beacon Awards for business excellence.

“Digital Business” is defined by Saugatuck as follows:

A digital business integrates digital technologies, assets, and capabilities with business development, management, and operations, to create and adapt offerings and experiences that generate revenue and competitive advantage.

- Saugatuck Technology Inc., 2014

2013 Beacon Award Winners

2013 Beacon Award Winners – Click Here for Details

To make this happen, significant and ongoing IT and business investment and innovation need to occur, along with significant changes in culture, organization, operations and management outside of IT, including procurement, training, security, ecosystems, and provider management. Simply adding digital technologies to existing operations does not create a digital business.

Beginning in 2014, the Beacon Awards will recognize user enterprises that have not only made measurable progress toward becoming Digital Businesses, but which also have helped to shape the future of their company, their markets, and Continue reading

2014 Cloud Business Summit – The Journey to Digital Business

I am pleased to announce some of the details surrounding our fourth annual Cloud Business Summit, which will be held November 12, 2014 at The Yale Club in New York City.

Our conference theme this year is “Innovation, Opportunity, Risk and Reward,” with the event focusing on the journey that large enterprise CIOs, CTOs, and senior marketing and finance executives are on as they optimize their Cloud investments, and begin to remake their companies as Digital Businesses. For a short overview of the event, go to:

We’ve moved the Summit to a new venue this year. The Yale Club of New York has a spectacular Grand Ballroom that we will be using, along with its elegant Rooftop Dining Room. Both will provide an optimal setting for the peer-level learning and interaction that are hallmarks of our events, fostering an intimate, C-level setting.

Our program / agenda is coming together nicely, with our keynotes and panels offering unique first-person experiences, insights, and best practices Continue reading

NetSuite Buys Venda for European Push

Late last week NetSuite announced the acquisition of Venda, a private company with headquarters in London and offices in New York and Bangkok. Venda, a Cloud-based ecommerce solution provider, offers ecommerce design and build, plus operational and support services, presently hosting over 75 midsized and large customers, primarily in EMEA markets. Venda serves both B2C and B2B providers with its multi-lingual and multi-currency platform.

In a follow-up briefing, NetSuite shared that it intends to leverage the Venda platform and customer base to accelerate its international growth, building on its recent momentum for NetSuite SuiteCommerce in EMEA. As demonstrated by the recent agreement with T-Systems, the integration arm of Deutche Telekom, it is becoming clear that it is essential to have a native presence in EMEA markets to Continue reading

Memo to Satya Nadella as Microsoft Shifts Its Core  

To:       Satya Nadella, CEO, MSFT
From:   Bruce Guptill, 30-year IT industry analyst
Re:       Your email of 11 July


I have read through and discussed your “internal” email regarding Microsoft’s direction and emphasis with several colleagues and competitors, and I must say, “Bravo.” You are the first Microsoft CEO to effectively, publicly, shift the company’s core positioning and direction. That took vision, guts, planning, lots of internal politicking, and nerves of steel.

For me, the key bits were as follows:

  • “We will reinvent productivity for people who are swimming in a growing sea of devices, apps, data and social networks.”
  • “Across Microsoft, we will obsess over reinventing productivity and platforms.”
  • “We will relentlessly focus on and build great digital work and life experiences with specific focus on dual use. Our cloud OS infrastructure, device OS and first-party hardware will all build around this core focus and enable broad ecosystems. Microsoft will light up digital work and life experiences in the most personal, intelligent, open and empowering ways.”
  • “Developers and partners will thrive by creatively extending Microsoft experiences for every individual and business on the planet.”

In my view, you hit every important point in the right way, effectively blocked every obvious avenue to thwart change, and provided enough direction and emphasis to inspire and guide. Kudos to you and your Continue reading

Vendor-driven “Open” Standards and the IoT/IoE

Kudos to Intel, Dell, Samsung, Broadcom, et al for establishing the Open Interconnect Consortium, which aims to deliver an open-source specification for common language(s) between devices and objects so they can communicate more easily, and therefore enable the increasingly-cited Internet of Things (I still insist that it is, and will be, the Internet(s) of Everything(s)).

Kudos also to Qualcomm, LG, Panasonic and Microsoft for establishing and promoting the AllSeen Alliance, which aims to deliver an open-source specification for common language(s) between devices and objects so they can communicate more easily, and therefore enable the increasingly-cited Internet of Things/Internet(s) of Everything(s).

Wait – two vendor-driven groups striving to create “open” standards for the same thing? Hmm. Continue reading

MicroStrategy Bundling & Pricing Spotlights Continuous ISV Cloud Business Transitions

BI software vendor MicroStrategy announced significant revisions to its offering delivery and pricing, bundling what had been 21 separate offerings into 4 “packages,” aimed respectively at developers, mobile users, power users in traditional server-based environments, and users preferring a Web-based interface. According to MicroStrategy, “clients will have all styles of analytics (self-service, dashboards, advanced analytics) across any interface (web, mobile, pdf, email report distribution) at Big Data scale–on an automated platform.”

The company’s pricing shifted somewhat to reflect the bundling. PC World reports the new pricing as follows:

In our view, this move spotlights how ISVs across all types of markets not only continue to revisit, review, revise, and refresh their offerings, pricing and delivery methods, but also how they must continually update, upgrade, and rethink not only offerings, but also practically every aspect of the company, even as they Continue reading

Habeas Data? Caveat Venditor

There has been recent furor over the European Union’s ruling that people have a “Right to Be Forgotten”. This means that they can demand that certain types of information about them—particularly, that which is libelous or untrue—be removed from Internet search and access. The ruling is new, but this really follows existing legislation, such as the Privacy Directive, and emphasizes the right of the individual to personal information.

Allied with this is a growing movement across South America, initiated by Brazil in 1988 for “Habeas Data,” wherein information held about an individual must be made available to that individual, with provision for editing. Habeas Data differs in that it is embedded in the Brazilian national Constitution as an inherent right, much like the Bill of Rights of the US.  This has spread throughout South America, and is now Continue reading

Intimate Connection: Cloud and Digital Business

The intimate connection between the Cloud and Digital Business was the subject of a recent column / blog post by contributor, Joe McKendrick, in a recently published post entitled Are Digital Business And Cloud Computing Joined At The Hip? No discussion could be more timely.

This has been a rather tumultuous decade for IT. The Cloud has been even more dramatically disruptive than the minicomputer, PC, client / server or early years of the World-Wide Web, and several leading Master Brands, including Hewlett-Packard, IBM and Microsoft (among others) are still reeling from the impact.

On the buy side of technology, too, this continuing transformation is in process of remaking business models and industries, creating opportunities and destroying comfortable franchises. Enterprises large, small and in between are hurrying to find their place in this new business environment that leverages digital technologies on the foundation of still-new Cloud, Mobile, Social and Analytics platforms.

Saugatuck Technology has covered the Cloud since its earliest manifestations in 2004 and has ten years of survey data from technology buyers and providers that Continue reading